Home is a Journey
Amazon

Challenge

The Amazon Digital Cabin is a customizable, software product that enables automotive manufacturers to create differentiated in-vehicle experiences to engage with customers.

For the launch at CES 2023, we were asked to create a dynamic CGI teaser video that highlights the unique benefits of Amazon’s Digital Cabin.

Idea

From now on, home is no longer limited​ to a specific place.
In fact it will be more than a spot marked on a map:
With the Amazon Digital Cabin our living place is wherever we choose to move next.
Home will be a journey.

Scope of Work

  • Preparing & leading international two-day Client-Workshop & defining the Key-Messages/USPs

  • Strategic Base, Film Concept & Storyline Development

  • Copywriting

Home is a Journey.

First Styleframes

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