Hey, I’m Tobi.

I’m a Concept Creative specializing in integrated motion pictures & campaigns.

With a background in Media Design (B.A.) and Brand Management (M.A.), I develop ideas that are rooted in strategy – and brought to life through creativity and craft. Over the last 6 years, I’ve worked with international clients like Bosch, dm, Amazon, and Mercedes-Benz, developing campaigns in a global agency environment.

As concept creative I currently lead creative for our client Bosch eBike, shaping global campaigns from first brief to post-production. Projects include key launches like the Performance Line SX and CX – Bosch’s lightest and most powerful drive units. From the Pyrenees to the Scottish Highlands – we often shoot alongside world-class athletes. And while the scenery changes, the goal stays the same: to let tech be told through emotion.

What I bring

– Concept-first thinking backed by design experience
– Copy that sharpens the story, not just fills the space
– Hands-on experience from deck to shoot to delivery

On a personal note, I’m all about the outdoors – biking, skiing, running, anything that gets me outside. I’ve hiked the Kungsleden in northern Sweden, crossed Russia by train, and still cruise around on my beloved ’80s Cannondale.

Add to that a love for design, A24, Sam Fender, and a pocketful of Fisherman’s Friend –and you’ve got a pretty good picture of what drives me.