This is Connected Biking
Bosch eBike
Challenge
The Flow App is the heart of the Bosch smart system, offering a variety of features to enhance the riding experience. From personalized settings and seamless navigation to advanced theft protection, it puts connectivity at your fingertips. For the launch of its latest version, we needed to create a short, dynamic teaser showcasing the essence of smart, connected biking.
Idea
Get ready for the new normal of eBiking: With the Flow App your bike evolves from „just“ a bike to a connected companion that is tailored to your individual needs.
This is Connected Biking.
https://www.bosch-ebike.com/de/connected-biking
Scope of Work
Campaign Concept & Storyline Development
Location Scouting, Shoot Planning
On set: Film Director
Quality Approval for Post-Production
Launch @Eurobike 2024
Agency / Production: WongDoody
Executive Producer: Maria Messerschmidt
Producer: Luisa Keller
Director: Tobias Gaiser
DoP: Christian Neuberger
1st AC: Kevin Brari
Edit: Anika Landrichter
Color Grading: Daniel Maier
Photography: Julian Mittelstaedt
Shot in Stuttgart