At Home in Nature
Vaude (spec.)
Challenge
VAUDE makes outdoor gear for people who care about the planet they explore. Every product is built on sustainable principles—without compromising on performance. But how do you make that commitment visible, without spelling it out?
Idea
We reimagined the VAUDE logo using elements found in the wild.
Leaves, stones, mushrooms—shaped and arranged to mirror the original mark.
Not as decoration, but as quiet proof: when a brand is truly connected to nature, even its identity feels at home in it.
